Customer Loyalty in Australian Financial Services – Market Research Reports on Aarkstore Enterprise
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Excerpt: Introduction Customer loyalty is set to become more important as competition returns to the Australian financial services market. The global financial crisis allowed the major domestic banks to capture much of new banking business, but with new entrants set to enter the market, customer loyalty is expected to gain in importance. This report analyzes a broad spectrum of topics associated with customer loyalty. Scope *Looks at the key drivers of customer loyalty and its state across different product categories. *Analyzes which factors are most important to customers when considering staying with or switching providers. *Provides analysis of best practice for financial services providers. *Analyzes upcoming developments…
July 19, 2010
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