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Excerpt: Introduction has highlighted 10 trends that will influence consumers and their attitudes to FS in 2010 and beyond. These trends are varied and wide reaching; some driven by the global economic crisis while others emerge from broader consumer trends motivated by technological developments and changing lifestyles. Scope *The report is global in scope, highlighting the broad consumer trends that will influence the attitudes and behaviours of consumers towards FS in 2010 *Extensive secondary sources as well as primary data is used to analyse emerging trends in the context of existing industry strategies Highlights The successful banks of 2010 will be those that effectively remove the stain…